Privacy Policy

Effective starting: May 20, 2024.

This Privacy Policy informs you of our policies and procedures regarding the collection, use and disclosure of personal information or personal data we receive from you as Visitors, Customers and registered Users of this Site (BaarsLab.com) and the Services (“BaarsLab”). Personal information or personal data is any data that may identify you as a person, either directly or indirectly. This Privacy Policy applies only to information that you provide to us through this Site and the Services and explains in plain language what we do with that information, how we share it, and how we handle the content you place. It also explains your rights and the choices available to you regarding our use of your personal information and how you can access and update this information.

Our Privacy Policy may be updated from time to time, and we will notify you of any material changes by posting the new Privacy Policy on the Site at Privacy Policy and revising the “Effective starting” date at the top of this policy. We encourage you to review our Privacy Policy whenever you use this Site to stay informed about our information practices and the ways you can help protect your privacy.

This Privacy Policy applies to the information that we obtain through your use of Site via a “Device” or when you otherwise interact with the Site and the Services. A “Device” is any computer used to access the Site and the Services, including without limitation a desktop, laptop, mobile phone, tablet, or other consumer electronic device. “Site” includes the BaarsLab web site, and the Services include the BaarsLab services and courses but do not include any other own or third party products or services for which a separate privacy policy is provided. These are third party products or services that you may choose to integrate with BaarsLab Services. You should always review the policies of third party products and services to make sure you are comfortable with the ways in which they collect and use your information.

By accessing and using this Site and the Services, you confirm that you have read and fully understood this Privacy Policy, that you agree to the collection and the usage of your own and others’ personal information in accordance with the Privacy Policy and that you have the authority to provide us with all information submitted by you via the Site, including but not limited to personal information of third parties. By registering for or using BaarsLab.com Services and accepting the Terms of Service you consent to the collection, transfer, processing, storage, disclosure and other uses described in this Privacy Policy.

1. Who we are

BaarsLab.com is a rising global workspace for university level on-demand courses on conscious cognition and the brain with psychobiologist, Bernard J. Baars. BaarsLab.com promotes and provides eLearning services and online curriculum in the mind and brain sciences. Our website address is: https://baarslab.com.

The Nautilus Press Publishing Group, LLC is responsible for the management, maintenance and operation of the BaarsLab.com Learning Management System and, with Bernard J. Baars co-develops all BaarsLab.com e-learning content. The Nautilus Press Publishing Group, LLC and Bernard J. Baars comply with Data Protection Laws, as set forth by the U.S. Department of Commerce. BaarsLab and The Nautilus Press Publishing Group, LLC will not knowingly do anything or permit anything to be done which might lead to a breach of the Data Protection Laws.

2. The Services

BaarsLab.com: BaarsLab.com is a registration-based eLearning service. “Customers” access the BaarsLab e-learning service by means of a unique combination of a user identifier and secure password. By gaining access to the e-learning service through this combination, the Customers are allocated a specific Student Profile that is managed exclusively by them. The Customer specifies, customizes and accesses the e-learning service as an authorized user or subscriber (“Users”) of their Student Profile for courses, forums, and seminars. The course Instructors specify and manage the content of the courses, which may include text documents, video and audio files, images, presentations. Learners attend the courses and are subject to asynchronous quizzes for which they are graded; and receive certificates of completion. Customers have access to their own grades and certificates through the service. Each Customer can view their grades and extract reports, by means of supplying the reporting criteria through the respective service interface, regarding their own performance and overall use of the service. Each Instructor can extract reports for the activity of their courses. The Customer owns their data and can extract reports for the total activity of their Student Profile.

3. Your contact information, what personal data we collect, why we collect it.

Types of Data

We collect personal data or personal information through the Site (https://www.baarslab.com/) and the Services (“BaarsLab”).

Visitors 

A visitor of our Site is the person simply visiting our Site, as well as the person interacting with our Site e.g. by filling in and sending the contact form, or ordering our Newsletter (referred to as “you”, “your” or “Visitor” in this Policy).  

Cookies

A cookie is a small data file stored by your browser at your device’s hard disk for record-keeping purposes, namely it records information about the use and activity on the Site. This information may include, but is not limited to, your Internet Protocol address, browser type, but also your web browsing history before visiting the Site, our Site’s search history.

Some cookies are “first party cookies”, which means that they are set by the owner of a website. Cookies set by parties other than the owner of a website are called “third party cookies”.

Cookies are used for different reasons.

There are the necessary cookies, which are required for technical reasons in order for a website to operate.

Some cookies are used to enhance the performance and functionality of a website, but are non-essential to their use. However, if you decide not to accept such cookies, certain functionality may become unavailable. Such cookies are called preferences cookies.

Some cookies collect information that is used in aggregate form to help a website owner understand how its website is being used. Such cookies are called analytics. For example Google, stores a Google Analytics cookie in order to be able to differentiate between users and be able to show to the website owner how many times people visit a website on average and information on what pages they’ve seen, how long the duration was, and so on. Third party cookies used on our Site upon your consent are Google Analytics. 

Some cookies are used for marketing purposes. These are the marketing cookies and are third-party cookies. Third-party cookies are placed by providers (e.g., by Google, Facebook), who a website owner may have engaged to provide advertising services on its behalf. If, from the analysis of information, visitors of a webpage are interested in one of the services, then advertising material would be projected on third party websites. To see how data is collected and analyzed by third party cookies, you can also visit the websites of the third parties.

When you visit our Site, you are asked to consent to the use of cookies. You may choose to consent to none, one or more of the above cookies, except for the necessary ones. You may withdraw your consent to the use of cookies any time during your visit to our Site freely and easily by clicking on the Cookies Manager button and setting your preferences.

Additionally, you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.

  • A list of all the types of personal data collected by our website may include IP addresses, cookie identifiers, or other tracking technologies such as pixels, and end-user website activity.
  • The list of types of personal data our website collects may include hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising. Please see AdRoll’s Privacy Policy.

Newsletter

If you wish to receive our Newsletter, for example announcements about new offers and actions of us, you may enter your e-mail address on the Site to specifically request registering for the Newsletter. Your email address is solely used for the purpose of sending our Newsletter and you are removed from the Newsletter recipient list, once you choose to unsubscribe. You may be removed from this list, easily and without cost, by selecting the “unsubscribe” link within the e-mail content. 

We use MailerLite as our contact form and subscription service provider.

Your data is safe with MailerLite, our email service, and they will never share, sell or rent your customer data to anyone or any third party for any reason. Their data storage center has information storage security certificate (ISO 27001), as well as the certificate of IT service management (ISO 20000). So you can rest assured that your subscribers data is safe with us.

Contact Form

If you wish to communicate with us by using the Contact Form, you may enter your name, your e-mail address, your telephone number, the matter you would like to discuss about with us and write your message in the dedicated space. Such personal data is used solely for the purpose of responding to you, and we keep your data only as long as it is necessary to respond to your request.

Other Submissions

We collect other data that you submit to our Site or as you participate in any interactive features of the Services, participate in a survey, contest, activity or event, or otherwise communicate with us. Such personal data is used solely for the purpose they were collected, and we keep your data only as long as it is necessary to serve that purpose.

Customers

In addition to the data we collect about Visitors, we also collect data from our Customers that are required for your contract with us, such as identification data (email, address) and contract data (your registration details or subscription plan) as well as billing and invoicing data. For billing and payments we engage Stripe (Stripe Global Privacy Policy) and Paypal (Paypal Privacy Statement).

Credit Cards

You should know that we do not store your credit card information in our systems. All credit card transactions are processed using secure encryption – the same level of encryption used by leading banks. Card information is transmitted, stored, and processed securely at gateways on a PCI-compliant network.

If you decide to purchase or sign in for free to the Services, we process personal data inputted in the Services by you/the Customer and your Authorized Users (any person authorized by you to use the Services via your account).

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

You can find MailerLite’s privacy policy here

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who We Share Your Data With

Use of Data

  • When visitors come to our site, third parties (such as AdRoll) may place cookies on their browsers for targeted advertising purposes used for our marketing purposes so as to more effectively tailor the marketing of BaarsLab.com’s science education content.

Opt-Out Information

Instructions on how to opt out of receiving targeted (personalized) advertising:

  • On ads served by AdRoll for their advertisers, look for an AdChoices logo (the blue triangle) in the corner of the ad. Click the logo to learn more about interest-based advertising, who served the ad, and manage your ad options. You can also opt out of seeing personalized ads from AdRoll (and other companies) using the NAI opt out tool here. Please note you will still see ads even if you opt out, but they will not be personalized by AdRoll. For more information please see our privacy notice here.
  • An opt-out link/third-party tool is available here: the Network Advertising Initiative.

Users of the Services should know that in some cases another User (such as an administrator) may create an account on your behalf and may provide your information, including personal information (most commonly when you or an Authorized User requests that you use our e-learning service). We collect information under the direction of our Customers and often have no direct relationship with the individuals whose Personal Information we process. If you would no longer like us to process your information, please contact the Authorized User and us at the contact information below.

Third-Party Integrations in BaarsLab.com

You may access third-party services via BaarsLab.com. These services may include access to content, such as courses or You Tube, Vimeo, Twitter, Instagram, or Facebook by clicking on third-party buttons (such as “like” or “share” buttons), which you have created subject to the third party’s Terms of Use. BaarsLab.com may also contain links to third-party websites. Linked websites and third-party services are not under our control, and we are not responsible for their content.

Third-party integrations may also enable access to functionalities, such as videoconferencing (Zoom). Use of these third-party services is optional, and you may have access to courses streamed by them by registering on BaarsLab.com for live streamed courses and seminars, and accessing via your account on the third-party service which you have created subject to the third party’s Terms of Use.

By using one of the above third-party integrations (offering content or functionality), you agree that such third parties may process Personal Information you provide them by using their services. To the fullest extent permitted by law, we are not responsible for any third-party service’s use of Customer’s exported information.

Content

We collect and store Content that you create, input, submit, post, upload, transmit, store or display in the process of using our Services. Such Content includes any personal information or other sensitive information that you choose to include (“incidentally-collected personal information”). Although BaarsLab owns the code, databases, and all rights to the BaarsLab.com services, Customers retain ownership, control and all rights to their records and data which are their property.

How We Process and Retain Personal Information

We collect and process personal data in a transparent manner, to the extent necessary for specified, explicit and legitimate purposes, and do not process it further in a manner incompatible with those purposes. We take care that the data we collect are accurate and, when necessary, updated. We take all reasonable steps to immediately delete or rectify personal data, if inaccurate. We process data in a way that guarantees their security, including their protection against unauthorized or unlawful processing and accidental loss, destruction or degradation, using appropriate technical or organizational measures. We are ready to prove at any moment how we adhere to the above principles. We take the appropriate technical and organizational measures for the security, confidentiality, integrity and availability of the data. We expressly declare that these measures ensure that, by definition, personal data are not made accessible without the intervention of the natural person to an indeterminate number of natural persons.

Each Customer’s data are retained for as long as the Customer’s paid registration or subscription to the service or free plan lasts. If Customer does not log into an account for more than 365 days, that account is permanently deleted. We will provide reminder notifications before deleting Customer’s account.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Information Sharing and Disclosure

Users: We will display your personal information in your profile page and elsewhere on the Site according to the preferences you set in your account. Any information you choose to provide should reflect how much you want other BaarsLab Users to know about you. We recommend that you guard your anonymity and sensitive information, and we encourage you to think carefully about what information you disclose in your profile pages. You can review and revise your profile information at any time. You should be aware that the administrator, as well as specially designated support personnel in order to provide support for technical issues you may face, may be able to: access information in and about your account; access communications history, including file attachments, for your account; disclose, restrict, or access information that you have provided or that is made available to you when using your account, including your Content; and control how your account may be accessed or deleted.

Third Parties

We do not sell your personal information or Content and will not share or disclose any of your personal information or Content with third parties except as described in this policy. We do not share personal information about you with third parties for their marketing purposes (including direct marketing purposes).

Service Providers, Business Partners and Others: For security, service operation and management purposes, BaarsLab also uses third-party services that provide protection services. Third-party vendors and providers supply the necessary hardware, software, networking and storage to run the BaarsLab service. These third parties may have access to your personal information only for purposes of performing these tasks on our behalf.

Compliance with Laws and Law Enforcement: BaarsLab and The Nautilus Press Publishing Group, LLC cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of BaarsLab or The Nautilus Press Publishing Group, LLC or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.

Children: Our services are not directed to children. We do not knowingly collect Personal Information from children. If we become aware that a child has provided us with Personal Information, we will take steps to delete such information. If you become aware that a child has provided us with Personal Information, please contact us at the contact information below.

Business Transfers: We may share or transfer your Information (including your Personal Information) in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our services or business to another company. You will be notified on any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

Changes to this Privacy Notice

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with law.

Additional Data Protection Rights for European Territory Residents

If you are a resident of a European Territory, you have the following enhanced rights under EU data protection law:

An opt-out link/third-party tool is available here: the European Interactive Digital Advertising Alliance (Europe only)

If you wish to access, correct, update or request deletion of your personal information, you can contact us using the contact details provided under the “Contact Us About Questions or Concerns” section below. You can object to processing of your personal information, ask us to restrict processing of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “Contact Us About Questions or Concerns” section below.

Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Specifically, you can withdraw consent for us or Adroll’s partners to drop our __adroll cookie and our partners’ cookies by clicking here or by withdrawing consent for NextRoll when you see a “consent banner” on a publisher or advertiser site which lists AdRoll or NextRoll as a vendor.

You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Territories are available here.) However, if you have any questions about our collection and use of your personal information, please contact us first at moc.sserpsulituaneht@ofni.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where We Send Your Data

Visitor comments may be checked through an automated spam detection service.

How We Protect Your Data and what data breach procedures we have in place.

We use state of the science spam and site lock applications, employ timely updates of all site programs, plug ins, and applications, and are notified immediately of any breaches to effectively repair said breach, and protect all data associated with BaarsLab.com.

Recourse

If you have any questions about this Privacy Notice, our privacy practices, or with BaarsLab.com services generally, you can contact moc.sserpsulituaneht@ofni.

If you are located in the European Territory, please e-mail moc.sserpsulituaneht@ofni or write to us at the following address:

The Nautilus Press Publishing Group
Attn: Privacy “BaarsLab.com”
93 4th Avenue
Suite 1201
New York, NY 10003